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A. Rickey

Thankfully, it seems that you are not mad, nor prone to making up strange advertising jingles. It seems that Wheaties were, indeed, that tacky.

No direct proof, but the phrase 'I get the eaties for my wheaties' was a recurrent jingle used when you (and, to a lesser extent, I) were tiny tots too dumb to know how silly it sounded. :(

The evidence:
A Parody of Al Gore which uses the slogan

An Interview with Anthony Edwards, who may in fact have been the young boy mouthing the words you're thinking of. He was in a commercial as a soccer star--which fits with the 'heads and feeties.' Now, it seems, he's on ER. How the mighty have fallen.

As I said, nothing definite, but I thought these clues might be enough to give you a smile. Other items unearthed during this particular search:
A horrible clip from a Wheaties advert
A story on Great Moments in Kiddie Advertising. Best bit is the Wheaties-sponsored TV show that was playing on the radio when the father of two children was shot outside their house. Police used the transcripts and the children's recollection of what was going on in the show to pin the time of the murder:

General Mills made the best of an ugly situation. According to company officials, they gave the grieving kids "a thrill" by presenting them with a copy of the Jack Armstrong script autographed by the stars of the show.

Scheherazade

Somebody hire this man! What masterful research, what thoroughness, what initiative, what tact! You've doubtless been plucked up for a summer job already, Tony, but in case somehow that's not yet happened, I hope the NYC legal community wakes up and takes notice.

A. Rickey

I don't have a summer job yet, but thanks for the vote of confidence. I assume, however, that research assignments into jingles are rare indeed in the legal world.

Scheherazade

Wrong attitude, Tony. Here's what you did: You took a vague memory from an attorney sort of hoping for confirmation of an indefensible position and, with creativity and tact, found supporting facts and persuasive authority to convince her that she was right. Isn't that just what summer associates are suppost to do?

michael

On a related note, I have been doing research into the McDonalds Land characters that disappeared (i.e. Mayor McCheese,Officer Big Mac etc). And did you know that Grimace used to be an evil character with 6 arms?

http://www.mentalsewage.com/loser/img/trufflewasp.jpg

Brian Sipe

Help me!!!

I have been telling people for years that Grimace used to have 6 arms.....

Are there old pix or dolls????

PFG

OMG! The wheaties song! I just googled it and found your blog. Excellent research indeed. I read your profile and I see you're in Portland Maine. That's one of my favorite places. We used to vacation on Peaks Island when I was a kid.

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